NBA: New uniforms do away with home and away designations
Posted: Wed Jul 19, 2017 8:54 am
NBA: New uniforms do away with home and away designations
(Reuters) - Nike has unveiled new NBA uniforms for the 2017-2018 season that dispense with traditional 'home' and 'away' team designations.
The home team will instead pick from four primary uniforms to be worn at all home games and visiting teams will choose a contrasting uniform within their own assortment.
White 'Association' uniforms will replace the typical home jersey, while the 'Icon' version uses the team's primary color and replaces the road uniforms.
Nike, which has replaced Adidas as the NBA's uniform supplier, will reveal the two remaining uniforms in the coming months.
The world's No. 1 footwear maker said on Tuesday that it employed 3D-body maps of players, including heat and sweat maps, to design cooler, lighter uniforms for players to wear during the NBA's grueling 82-game season.
NBA players tested early versions of the uniforms and provided feedback that prompted Nike to evolve the designs in ways that included moving the armhole, neck and side seams to eliminate distractions for athletes, the company said.